The day when our entire globe operates without currency is drawing near. P2P payment apps have replaced cash as the primary means of contactless money transfers. Contactless payment transactions are projected to reach a value of $10 trillion by 2027, according to Business Wire. The worldwide fintech market is projected to reach $211.64 billion by 2027. These numbers show how the rise of money transfer applications and other financial software alters our financial management practices.
Given the potential and growth in the payment app market, you must be asking how much it would cost to develop an app similar to Cash. An app comparable to Cash might cost anywhere from $100,000 to $150,000 to develop. This budget is based on developing a stripped-down software version that includes mandatory features like digital wallets, peer-to-peer payments, etc.
This blog post will delve into the various aspects of calculating the cost of cash and the qualities that make it the next groundbreaking product in fintech.
Also, be sure to read our blog post on the subject of creating a P2P payment app if you’re interested in learning more about this development space.
These statistics show the demand for cash app clone development services before determining how much it will cost to produce.
Important facts about the Cash app
- In 2021, the Cash app brought in more than $12.3 billion, mostly from Bitcoin trading.
- More than 44 million people use Cash monthly, and the app has been downloaded over 100 million times.
- More than thirteen million app users use the Cash app debit card.
- In 2021, the Cash app generated $2 billion in earnings.
The enviable statistics you read about up there are the result of the application’s many useful features. The price of developing a peer-to-peer payment app, such as Venmo or, more recently, Block’s Cash app, is dependent on the feature sets. First things first, let’s have a look at the app’s features.
Must-have features of apps similar to the Cash app
When developing financial software like Cash, it’s important to remember a few things: First, though, let’s take a look at the MVP feature set that is absolutely necessary. And with that, I will begin.
Multiple accounts types
Apps like Cash make it possible to deliver advantages to companies and people alike. An excellent method to enhance user retention in payment apps, such as the Cash app, comes with feature sets and profiles that can be adjusted based on user segments and the acquisition rate of your financial app.
Multi-factor authentication
Security is a top priority when developing financial mobile apps, including money apps like Cash. Therefore, you must enable app users to log in using biometric authentication, email, and one-time passwords (OTPs).
Link bank accounts and cards
With the help of fintech app developers, customers can securely link their bank accounts and credit cards to the app. Apps like Cash share the ability to link numerous bank accounts and credit cards.
Peer-to-peer money transfer
Building a fintech app on peer-to-peer payments boils down to this. Users should be able to send and receive funds in real time from those in their address book using this app. You should also consider enabling consumers to pay using QR codes or contactless technology.
In-app wallet
You should incorporate the features of an in-app wallet to make transactions really easy and instantaneous. You should also be able to send money to contacts or any bank account and conduct QR-based payments all from within the wallet.
Cash card
You can use the Cash card, which functions similarly to a Visa debit card, to pay for services and goods in-store and online using the Cash App balance. The idea isn’t strictly necessary for P2P financial app development services yet, but it’s sure to be a must-have feature in the future, with the increasing demand for Apple Cards and Cash Cards.
Cryptocurrency trading
Like Cash Card, bitcoin trading is quickly becoming essential for peer-to-peer software development. In order to make their money transfer apps future-proof, new-gen entrepreneurs might now consider adding an in-app wallet option.
Although there are a number of additional advanced capabilities, these seven are the ones that really set the Cash app apart. Get a feel for how much it would cost to develop an app like Tabby—one that lets you buy from your favorite brand and pay for it over four equal installments without incurring any interest—before we get into the features.
Advanced features to build an app like Cash app
Without question, the expectations of businesses towards these apps are increasing daily. Therefore, consider including the following advanced features with must-have features in your app if you want it to stand out:
Push notifications
Notifying users of updates, new features, and special deals is easy using push notifications. As a result, this is useful for keeping consumers interested in your program.
AI-based chatbot
You can incorporate an artificial intelligence-powered chatbot into your app to provide your customers with 24/7 support. Not only will this enhance your app’s usability, but it will also help you save money on customer support.
In-app payments
Thanks to this functionality, users will be able to pay for items and services without leaving the app. Your users will appreciate the streamlined payment process.
Loyalty programs
To keep loyal customers using their apps, businesses can implement loyalty programs that reward them for their continued support. An increase in both client retention and profits can be achieved with this strategy.
Referral programs
One of the best ways to get people to use your app more is to have a referral program. Users can earn incentives just by telling their friends and relatives about your app.
Digital currency exchange
Thanks to this functionality, users can purchase and trade digital currencies without ever leaving the app. Your app’s appeal to people looking to invest in cryptocurrency will increase as a result of this.
You can consider incorporating any of these advanced features to give your app an edge in the market. Remember that adding these functionalities will increase the development cost compared to a basic money transfer app.
The most crucial thing to remember is that while developing digital wallet software similar to Cash, you should prioritize security above all else. This is particularly true in light of the statistics shown below, which are applicable to all P2P payment apps.
How much does it cost to develop an app like the Cash app?
A rising need for fintech app development services is a result of companies realizing the possibilities offered by mobile apps. Therefore, app development has been more expensive in recent years. Nevertheless, there are a lot of elements to consider, but generally speaking, the average cost to design a P2P payment app is $100,000 to $150,000.
App features
There are a number of significant factors that affect the overall cost of designing an app for money transfers. For instance, a service like real-time currency conversion could incur extra charges since it necessitates access to live exchange rates. Other features, like peer-to-peer payments or international transfers, will also affect development costs.
The development costs will often be greater for apps with more complicated features and functionality. Nevertheless, collaborating with a seasoned fintech application development firm can create a budget-friendly money transfer app.
Mobile app design
Without a doubt, a mobile app’s design is a crucial component. An attractive and intuitive user interface is a hallmark of a well-designed program. A clean and straightforward design is essential for fintech applications so that users can simply comprehend and utilize their capabilities.
The number of screens that need to be generated and the intricacy of the design will determine the cost of developing the payment app.
App platform
The platform you decide to construct your money transfer app on is another crucial consideration that will impact the cost of development. A separate team of programmers is required to create an iOS native app as opposed to an Android, web app, or hybrid app.
Although they provide a superior user experience, native apps are typically more costly to create. Although web applications and hybrid apps are more cost-effective to create, they cannot provide users with the optimal experience compared to native apps.
Development team
Your choice of development team is another factor that will affect the final price tag of your money transfer app. Hiring a reliable financial app development company as an outsourcing partner will ensure that you receive high-quality software that fits your budget. The charges can wind up being more than you anticipated if you go with an inexperienced development team or freelancer.
Team location
Another factor that might affect how much it costs to build a money-transfer app is the location of the development team. Working with a team in South America will result in lower rates than collaborating with a team in North America or Australia. The rationale behind this is that teams based in Europe and North America often have more expensive overhead.
Building peer-to-peer payment software might be expensive, depending on these and other important aspects. Development expenditures are only a tiny portion of the total equation, so bear that in mind when you look at the budget. Marketing, promotion, customer support, and app maintenance expenses must also be considered for a good outcome.
The development cost of a money app, such as the Cash app, would rise if it had a must-have and additional features. We suggest starting with a minimum viable product (MVP). In this manner, you can gauge interest before developing an app from the ground up.
You can get an idea of how much it will cost to develop your MVP from the correct development company. You may build a fully functional mobile app with all the features you desire after you have proven the concept in the market.
This blog post has come to a close; now, let us shed some light on the ways in which you can make money using money applications such as the Cash app.
How do you make money with apps like the Cash app?
There are multiple ways to generate income using applications such as the Cash app. Charging a fee for each app-based money transfer is the most typical method. For example, companies using Cash app payments incur a fee of 2.75 percent for each transaction.
Offering premium features that users can pay to access on a monthly or yearly subscription is another approach to monetizing apps like Cash. You might, for instance, let customers send money to anybody in the world at no cost or allow them to make limitless money transactions. You might also offer value-added services like customer assistance for an extra fee.
Adding in-app purchases is another strategy to monetize apps like the Cash app. One example is tokens, or virtual currency, which can be used for money transfers. The app might potentially be used to sell tangible items or services.
Finally, you may make money by putting ads inside the program. This is a typical business model for ad-supported free apps.
These are all legitimate methods of generating money using apps such as the Cash app. In order to choose the optimal model for your app, you need to know what you want to achieve.
Conclusion
Several factors affect how much it will cost to build a money transfer app like Cash App. These include the app’s size and complexity, the development team’s location, and the needed features and functionality.
However, building a successful payment app on a budget is possible by collaborating with the correct development team and meticulously organizing your app’s functionality.
