What is commercial acumen and why is it important?

Commercial acumen is a phrase that dominates the workplace as employers look to improve their operations at all levels.

While it is an incredibly important skill for employees to possess, it can be difficult to teach, measure and sustain in the workplace, as both internal and external factors can directly impact what commercial acumen means to a specific company.

This is particularly relevant in 2020, as the coronavirus pandemic has forced businesses worldwide to redefine their commercial goals and objectives, in line with vastly different marketplace and economic conditions.

What is commercial acumen?

The exact definition and value of commercial acumen will vary from business to business. For example, a bank will typically look towards financial acumen in the form of statements.

core costs and profit margins, whereas a service-led business will be more interested in value creation, innovation and consumer experience.

While it may seem like a lot of information to take in, you can demonstrate business acumen if you take the time to look beyond your immediate role and begin to understand how the organisation works as a whole, in line with specific values, targets and goals. 1

How can I demonstrate commercial acumen?

Although it will vary from business to business, there are a number of elements that employers and leaders will look for when trying to drive commerciality in their business, including:

  • Specific KPIs and goals
  • The impact of specific products and services
  • Organisational strategy
  • Risk management
  • How behaviour impacts profitable growth
  • Competitor analysis.

To help build your own commercial acumen, you should be taking the time to actively research your business and assess how it achieves commercial success, as well as staying up-to-date with any latest market developments including competitors.

Ultimately, employers are looking for people who can confidently display a substantial knowledge of both the business and the industry in which they work, as well as applying it to their role in order to improve.

Commercial acumen in 2020

There is no denying the fact 2020 has flipped pretty much everything related to commercial acumen and awareness on its head.

What was once considered essential may now be relatively unimportant in the grand scheme of business survival.

Even now, as businesses begin to deal with the long term effects of this crisis and build recovery plans, it is crucial that employees are aware of what is important for both now and in the future.

For example, according to a report by the Office of National Statistics, 36% of the workforce in the UK is now working remotely instead of at their normal place of work.

This means that sustaining productivity among the entire workforce is now much more of a priority as it is integral to maintaining operations long term.

To ensure that you are developing your acumen in relation to the latest twists and turns that coronavirus promises to bring, it is important to maintain regular communication with those in management as well as keeping an eye on the latest developments from relevant and official sources.

Financial acumen vs commercial acumen

While financial acumen and commercial acumen both relate to the wider objectives of the business, there is a significant difference between the two which employees should take note of:

Making judgments based on financial figures and the monetary impact on the organization requires financial acumen.

Commercial acumen is closely related to understanding how the business operates and how actions affect the organization as a whole.

How can you boost commercial acumen with training?

At MDA Training, our experiential and insight-rich learning solutions provide employees with the commercial concepts, ideas and practical tools to drive improved commerciality.

Our ‘Developing Commercial Acumen’ module focuses on understanding the marketplace in which the organisation operates,

the business model and KPIs and helps participants understand how their behaviour impacts on each of these.

We also offer a range of optional learning tools to embed, reinforce and sustain the learning pre, during and post-event.

This was all about the kinetic and potential energy, and the difference between the two. Additionally, it is surprising to note that there is no net loss of energy in the conversion of energies.

Lastly, the differences between the two forms of energy were listed in a tabular form for an ease of reference. 

The connection between the environment and these two forms of energy is thus, an essential one. The moving and stationary objects in nature impact the kinetic energy of an object. 

However, it was found that the potential energy in nature does not get affected by the other moving or stationary objects. This was observed for objects that are in the immediate environment of each other. 

The flow of energy is necessary for maximum physiological or biological functions in nature- including the human body. Potential energy ensures that there is a flow of energy from high potential to low potential, maintaining a balance.  

FOR MORE INFORMATION ON OUR VIRTUAL TRAINING PROGRAMMES TO DEVELOP COMMERCIAL ACUMEN, PLEASE CONTACT MDA TRAINING TODAY.